Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the Purchase, New York based Pepsi Cola Company, which is now referred to as PepsiCo by the company. Both Coca-Cola and PepsiCo invest tens-of-millions of dollars per year in worldwide marketing campaigns. By visiting their websites (www.cocacola.com and www.pepsi.com), one can see that the two rival companies are invested in very diverse products. Even though Coca-Cola and PepsiCo are targeting the same markets, they approach their marketing strategies in very different ways.
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